Summer is prime time for letting. With longer daylight hours, green gardens, and more people on the move, it’s a golden opportunity to market a rental property in summer.
If you’re a landlord wondering how to market your rental property in summer, this article breaks down exactly how to use the season to your advantage.
Whether you’re looking to attract new tenants quickly or want to maximise your rental income, our seasonal tips will help your property to rent in Peterborough stand out from the rest.
Why Summer is the Perfect Time to Let Your Property
Let’s start with why this season is perfect to market a rental property in summer:
- Families often look to move before the new school year starts
- Students are planning for the next academic year
- The better weather makes viewing properties much more appealing
- Outdoor features like gardens or balconies can be shown off at their best
If you’re working with a professional letting agent in Peterborough like PTL Lettings, you’ll already know how powerful timing can be when you’re launching a property onto the market.
Summer Marketing Tips for Landlords
Here are some practical ways to give your property that extra appeal this summer:
1. Freshen Up Your Kerb Appeal
First impressions still matter. Make sure your rental looks the part from the outside.
- Mow the lawn, trim hedges, and tidy up the garden
- Add hanging baskets or potted plants near the entrance
- Clean the windows and front door for that extra sparkle
2. Photograph in Natural Light
With more sunlight available, use it to your advantage. Good lighting makes rooms look bigger, brighter and more welcoming.
- Take marketing photos during the day when the sun is shining
- Open blinds and curtains to show off natural light
- Use wide-angle shots to capture the space
If you’re using a property management company in Peterborough, like PTL Lettings we can arrange professional photography , which is worth every penny in summer !
3. Highlight Outdoor Space
Gardens, balconies, patios – they’re all big selling points at this time of year. If your property has any of these, show them off.
- Add a bistro table and chairs to a patio
- Cut the grass and stage the garden like it’s ready for a BBQ
- Make it easy for tenants to picture themselves relaxing outside
4. Use Seasonal Language in Your Listing
When describing your property to let in Peterborough, tailor your wording to match the season.
Example: Instead of “Private rear garden,” try “Sun-soaked garden, perfect for summer evenings and outdoor dining.”
5. Target the Right Tenant Audience
Think about who’s most likely to move home in summer. For example:
Families: highlight school catchments and nearby parks
Young professionals: focus on transport links, local cafés and social spots
Students: promote proximity to universities, broadband speeds and low-maintenance features
As your local letting agent in Peterborough we can help tailor the listing for your ideal tenants.
6. Make the Viewing Experience Comfortable
During a hot spell, make viewings as pleasant as possible.
- Open windows to keep air flowing
- Offer a cold drink on arrival (a nice touch that goes a long way)
- Freshen rooms with light summery scents like lemon or fresh linen
7. Get on the Market Early
Don’t wait until mid-July to start marketing. List your property to rent in Peterborough as early as possible to catch tenants at the start of their search.
Work with PTL Lettings
At PTL Lettings, we know what it takes to get your property seen, let, and loved – especially in summer. Whether it’s staging your home to highlight its best bits, marketing it across the right channels, or managing viewings while you’re away on holiday, we’ve got it all covered.
We’re a trusted property management company in Peterborough and we’re here to help you every step of the way.
Let us help!
Want to make the most of the summer lettings season? Get in touch with PTL Lettings your go-to property management company in Peterborough.
Call 01733 555183 or email info@ptl-lettings.co.uk today.
In the meantime, we’ve answered some of your common questions about letting your property in summer.
FAQs
Is summer the best time to let a property in the UK?
Summer is often a busy season for lettings. Families, students and professionals all tend to move around this time, giving landlords a wider pool of potential tenants.
Should I redecorate before marketing my rental?
A quick refresh (like a coat of paint or new carpets) can help your property look more appealing in photos and during viewings, especially when paired with summer lighting.
How do I make my listing stand out online?
Use clear, bright photos, describe features in a way that fits the season, and make sure your listing is live on line .
Can a letting agent manage everything for me?
Absolutely. A good letting agent in Peterborough like PTL Lettings can take care of marketing, viewings, referencing, and tenancy agreements.
